Moving Units: '24/'25 Sales Tracker (Update #3)

This is the third update (#1, #2) in our ongoing tracker series, examining units in the Market for commercial pinball machines released in 2024 and 2025. If you’re new here or forgot some of our methodology explained in the first update, I’d encourage you to revisit the post!

It’s been another 7 weeks since our last update of this tracker, and it’s been a quiet couple of months on the release front. This week, we are adding Stern’s Star Wars: Fall of the Empire to the tracker, but that won’t show up in our numbers until the next update. We have been watching the rollout of Jersey Jack’s Harry Potter alongside the rest of this year’s releases. I’ve also been paying close attention to how trends look for games like Stern’s Uncanny X-Men and John Wick, as both received media and community attention following major code updates.

Many more takes on the data post-subscriber jump, but I will say it’s interesting putting these together regularly. The numbers, even as a proxy, tell a story of the market that both confirms and counters some community priors. For example, the summer months? As slow as people say. Between tracker updates #1 and #2, I logged around 25 games per day, added to the market for 2025 releases. That slowed to about 12 per day between update #2 and #3. 2025 generally looks to be trending down from 2024, too.

That said, let’s get to the numbers and those nuggets of insight!